Who We Serve





Identity serves 10,000+ youth and families each year, benefiting 40,000 to 50,000 residents who live in high poverty areas of Montgomery County.
While our primary focus and expertise is on Latino youth and their families, with our partners, we serve all youth who need help.
The youth and families in our programs demonstrate tremendous resilience in the face of adversity, including:
-
Disproportionate Adverse Childhood Experiences
-
Unstable housing
-
Lack of health insurance
-
Food insecurity
-
Language barriers
-
Transportation barriers
-
Intergenerational poverty

The majority of Identity parents are immigrants. They work to surmount challenges that directly impact their children’s ability to succeed in school and in life such as their own limited English and formal education, disproportionate childhood traumas and financial instability. Programs and services aim to help families overcome these challenges. Identity is dedicated to interrupting the intergenerational cycle of poverty. For more insights about those we serve, as well as program outcomes that demonstrate how we are making a difference and helping youth and families fulfill their highest potential, see our latest Annual Evaluation Report.
Our Community
Montgomery County, Maryland is home to some of the most diverse cities in the nation. Contributing to that cultural richness are the growing number of Latino youth and families. Their future is our future.
Identity works to improve the lives of Latino and other historically underserved youth and families in Montgomery County, where Latinos are projected to represent 25% of the county’s population by 2040 (Maryland Department of Planning, projections as of December 2020). The growth is even more dramatic among Latino youth, who now make up more than one-third of the county’s public school population.
Identity youth often face serious challenges, including poverty, inadequate health care and lack of parental supervision because their parents are working long hours or multiple jobs. These difficult life circumstances can lead to poor outcomes such as low academic achievement and truancy; teen parenthood; underemployment and unemployment — situations that severely limit young people’s options and opportunities.

At the same time, our Latino youth bring many strengths: love of family, pride in their culture, an eagerness to succeed and an impressive resilience to forge ahead in spite of the hardships they bear. Identity addresses challenges by building on such strengths and emphasizing skills that support the well-being of youth and families in all aspects of their lives.

Success Stories
We are very proud of each of these inspiring people, and we thank them for sharing their personal stories.
The youth served by Identity’s programs have typically endured situations and setbacks early in life that many adults would find overwhelming. The stories featured here bring some of those challenges to life. They also demonstrate how eager and determined our youth can be to create a better future for themselves and others — and how much they can achieve when we provide support, guidance and opportunities.

My third-grader Oscar and fourth-grader Natalie participate in Identity’s before-school reading program and after-school enrichment and soccer program. Before joining the reading program, Oscar was behind in reading. Now he is reading above grade level! The first time he had the confidence to stand up and read aloud, I cried with happiness and pride. His older sister Natalie is learning bigger, more complex words while also learning life lessons. Amazingly, because of the way Identity works, as their English improves, so does their Spanish.
And after school, my kids are learning how to get along with others, how to make good decisions and where to go if they need help.
It is not just Oscar and Natalie who benefit from Identity. Actually, my whole family does. Our case manager Kenia helped us find food, furniture, and a computer so that the kids can do their school assignments at home. Identity even helped us with counseling and support to deal with a very scary bullying situation.
Identity never quits on me, or my children.
They treat us like family. It doesn’t matter what we need, Identity is there for us. And I know that other families feel the same way. Honestly, without Identity, I don’t know who would help Hispanic families like mine stay resilient, succeed in school and get ahead.”

Gloria continued to work nights and weekends as a supermarket cashier, while raising her baby boy Jayden. Then one of her co-workers mentioned they were attending GED classes at Identity’s Up-county Youth Opportunity Center. So at age 21, Gloria tried one more time to get her high school diploma. Her Identity Case Manager not only immediately enrolled her in GED classes and workforce development counseling, but also connected her to safety net resources like food and legal aid.
Gloria was doing well when she could get to class, but missed some because of work, so she asked to take a practice test to see if she could pass. She started with the science practice test and passed! Gaining confidence from that early success and with coaching from her Case Manager, Gloria pushed on, and within two months passed all four tests and earned her High School diploma.
But for Gloria, a better future doesn’t end there. She enrolled in Identity’s workforce certification program in partnership with Montgomery College to learn child development, a certification required to work in childcare facilities. Working with children is not only a labor of love, but the childcare industry working hours will give her more time with little Jayden.
“I’m not doing this for me. Just for me, I can survive, if I don’t have money its ok. But I have a son, whatever I do affects him, it’s for a better future for him. That’s my motivation. I want to be an example for him.”

When Josue was a freshman in high school, still in ESOL classes, his passion and joy in life was playing soccer. That year he met Coach Efrain and joined the Identity Recreation Program. It was on the soccer team that he felt he belonged and felt part of something, a family. Because many of the players’ parents were busy working, the Identity coaches drove players to and from games. Those long drives were a good time to just talk. Josue says, “that’s when I really got to trust Coach Efrain”.
Then tragedy struck: Josue’s Dad died suddenly. But Josue’s Identity soccer family was there to wrap their arms more tightly around him. Josue says that throughout high school Coach Efrain pushed him to excel not just in sports but also academically. Josue made the school’s varsity soccer team, tested out of ESOL, and by junior year was taking IB English, an honors track. With that combination of achievements, Josue says, “I began to believe I could go to college. I can do better than my Dad and my Mom.”
Today Josue has soccer scholarship offers from two colleges. And he sees a future of giving back. “I want to do social work. I want to help other kids whenever they need something. Cause if it wasn’t for Coach Efrain and Identity I probably wouldn’t be playing soccer right now and I certainly wouldn’t be starting college. I feel like if Efrain could make a change in me, I could make a change in somebody else.”

At 22 Mauricio was much wiser than his teenage self. He wanted to break from the negative and dangerous assumptions people made about him, earn his high school diploma, and position himself for a better job and a better life. He came to Identity’s Downcounty Youth Opportunity Center looking for that second chance. There he studied for his GED, built up his workforce development skills and social/emotional skills like conflict resolution.
Finally, Identity helped Mauricio realize his dream to remove his very visible tattoos – beginning a series of laser removal treatments on his hand – transforming this magnet for trouble into a fresh start.
Identity believes Mauricio -- and all youth --deserve a second chance, and tattoo removal is one of the many ways the Youth Opportunity Centers help remove barriers preventing youth from reaching their full potential. This service is free to youth who believe their visible tattoos are an issue for their safety, or a barrier to finding work. In return, the youth complete a significant number of community service hours for each tattoo that is removed.

In order to shift Miguel’s thinking, the facilitators changed their approach and emphasized the positive contributions Miguel was making to group conversations. At first Miguel was uncomfortable being singled out for good ideas and insights. But as the days went on, he became more receptive to this positive reinforcement, which allowed him to become first a good team member, and then develop his natural leadership gifts.
Everyone saw a difference in the “bad kid”. He was respected by his peers, confident in his own intelligence, and someone with an infectious sense of humor. As his facilitator said, Miguel was like the fox in the movie Zootopia. He was bad because that’s how everyone saw him. Through Identity’s after-school social and emotional skill-building program, he changed his self perception, and broke out into the real Miguel-- a successful student, team-member and leader.

As a teen, Sandra moved to Maryland to live with her father who she hardly knew. Sandra felt impossibly isolated, suddenly thrust into a new school and community. Plus, she missed her mother and sister desperately.
Life began to brighten when she joined the first Encuentros emotional support group for teens organized by the Identity managed School-Based Wellness Center at Wheaton High School. Designed in response to the youth mental health crisis, Encuentros provides clients with a safe space to engage in open, honest discussion about mental health challenges and share strategies for coping with them. The groups are co-led by staff and specially trained previous Encuentros participants.
Sandra believes Encuentros has such transformative power that she wants to help it grow. She not only completed all the training required to be a Youth Peer Leader and group facilitator, but is committed to spreading the word. She presented the Encuentros model at the 2023 National School-Based Health Care Conference in Washington, D.C. with Identity staff.
“Before joining Encuentros I was very shy, but the program helped me to come out of my shell and be more open, while also growing and learning from other students,” Sandra says. “Being part of Encuentros, not only as a participant, but now also as a Youth Peer Leader, has helped me to support my younger sister, my family, and my friends.”
Inspired by Latino cultural traditions of family and friends helping each other in times of emotional distress, Identity’s Encuentros program provides non-clinical culturally and linguistically appropriate emotional support groups for high-school aged youth and adults. The groups cover topics such as anxiety, trauma/resilience, grief, depression, emotional agility, domestic/intrafamily violence, assertive communication, migration and self-care.

Identity not only teaches and models for young people the skills they need to thrive in the modern world, but also works to support their ultimate support system – the family.
"Since I have been part of the Identity family --because that is how they make me feel, as a family— the support has been comprehensive, from resources and financial assistance for myself and my children to an attentive ear when I have needed it or a word of encouragement when I wanted to give up out of fear. Identity has marked a before and after for me. I owe Identity my present and my promising future.”
Vanessa B. first encountered Identity when her son joined Jóvenes de Mañana, our after-school elementary reading program. She attended parent workshops to learn how to engage in his education and be a champion for his success. Later she joined Identity’s Parent Leadership Academy and learned how to be a champion for the community. When Identity opened up a Workforce Development program to parents, Vanessa seized the opportunity, and began attending the Early Childhood Education course, delivered in partnership with Montgomery College. After cleaning houses for 17 years, Vanessa says this training changed her life:
“Thanks to Identity the words fear and uncertainty are no longer in my future. Today I think about my future with joy, security and confidence because I have a profession that allows me to continue reaching goals. Today, I feel capable of achieving many things that years ago I thought were not for me. Working with children is the best experience I have ever had and I owe that to Identity.”
Together, we can celebrate the victories of youth and parents and offer help when something extra is needed.

Part of the Identity family, then and now…
Over the years, a number of youth and parents who were once Identity clients later joined our staff. Explore their inspirational stories.






When Case Manager Angel Varela was a client, he participated in Identity’s LGBTQ program. After 19 years working for the organization, Angel still remembers how co-founders Candace Kattar and Diego Uriburu got him through an identity crisis “like family.”


















